Marketing Executive

Location: Cape Town

SOUTH AFRICA

SEE ALL CAREER OPPORTUNITIES

A 2 bedroom unit at sunset with lights on the deck and firepit lit

Guides and guests wading through knee deep waters in the Congo Basin

Marketing Executive

Classic Portfolio is a strategic marketing company offering innovative solutions to a collection of privately-owned, unique lodges & camps committed to Africa’s future. With passion, purpose and integrity, we go down some remote and unknown paths, offering our expertise and guidance to our members – a truly incredible collection of travel and conservation destinations in Africa. It’s a fun and inspiring journey finding services and solutions for these vast and wild places with like-minded partners.

We are looking for a creative, logical thinker to join the MARKETING department as a Marketing Executive to a portfolio of Members.

CLASSIC PORTFOLIO VALUES

Honesty and integrity with humility and experience.
Striving for excellence.
Leading through innovation.
Exhibiting loyalty and commitment to our members.
Growing our awareness through evolving our understanding of our markets and our member’s needs.

MAIN RESPONSIBILITIES

The Digital Marketing Influencer will proactively drive the brand positioning of Classic Portfolio and its members
through creation of content, managing of websites, social media, and news channels.

Understanding the strategic messaging of each Member you are responsible for..
Managing & updating systems such as website backends, digital platforms, and effective use of Microsoft 365.
Creating and maintaining documents, website content, email campaigns, and online surveys for multiple members.
Researching and sourcing information and effectively filtering through noise to keep our collateral up to date, innovative and useful for trade partners (understand and simplify complicated information).
Analysing and creating reports on email campaign engagement, website traffic and social media insights.
Keep up to date with current design and content trends.
Developing and maintaining CRM systems and databases.
Admin tasks as required to ensure the functionality and coordination of the department’s activities.
Liaising with clients by sourcing information, providing updates and compiling regular reports.

REQUIREMENTS

You will be required to SEE, THINK, WRITE, and have a STRONG MIND.

SEE

Excellent attention to detail, consistency and accuracy.
Good eye for design – colours, fonts, layout, etc.
Find opportunities to question the status quo and improve what already exists.
Understand the tone and direction used when speaking to clients/customers.

THINK

Five years’ work experience in the Travel Industry.
Tech-savvy with a quick grasp of systems – current systems used include Mailchimp, Dropbox, Zoho CRM.
Advanced knowledge of MS Outlook, Word, Excel and PowerPoint.
Experience working with website CMS (WordPress and others), knowledge of HTML/CSS preferable.
Experience working with Adobe Photoshop, InDesign and Illustrator.
An understanding of the technical, psychological and commercial aspects of social media.
The ability to decipher analytics and statistics, make deductions and translate into meaningful reports.

WRITE

Strong written and verbal communication skills (exercise tact, while being honest and genuine).
Exceptional knowledge of the English language (vocabulary, grammar and spelling).

STRONG MIND

Deliver a high volume of quality work in quick turn-around times, often in a high-pressure environment.
Focus, be flexible and prioritise appropriately while working on multiple projects simultaneously.
Have a remarkable memory and high capacity for understanding and remembering details.
Able to work in a team and communicate ideas and/or concerns effectively.
Passionate about sustainability, travel and promoting authentic African experiences.