What we do

For over 25 years, Classic Portfolio has been a strategic partner to tourism businesses that are committed to making a difference through contributing to a sustainable and celebrated Africa.
We focus on driving their commercial viability through our membership platform, shared business services, strategic advice and individually customised support solutions.

the bigger picture

What we do

We provide a one-stop commercial solution for investors and owners seeking to drive viability of an eco-tourism project.

Before considering a new member, we ask 3 questions:

  1. Do we believe in what you are doing and share your vision?
  2. Do we want to work with each other and feel there will be good synergy in a partnership?
  3. Does this fit in and add value to our Classic Portfolio membership?

At our core is our MEMBERSHIP.

Classic Portfolio membership is a seal of approval.  We are recognised as the leading collection of independently owned lodges and camps, whose owners/investors are committed to making a positive impact on conservation and communities, through creating sustainable and unique eco-tourism experiences.  

Classic Portfolio and our members are a collective endorsement of each other. We have a shared vision and ethos. 

Classic Portfolio celebrates the identity of each of our members and their unique characteristics. We are not a one-size-fits all portfolio that falls under one big brand name, we are a collaboration of individual passions committed to a common purpose.

Upon becoming a Classic Portfolio member we offer access to a variety of services. This is the nitty gritty and our members can opt for as many or few of the services as their business requires. 

the nitty gritty

How we do it


Driving tourism revenue

Supporting our key journey planning partners and private guides across the world who are experts at crafting safaris across our Portfolio and managing the intricate details of every traveler’s itinerary. We have a sales team covering the USA, Canada, United Kingdom, Europe, Scandinavia, Latin America, Africa, Australia and other parts of the world.

Managed by: Natasha Blom


Creating content

Our team are passionate about the impact of brand, narrative, content and new concepts. We love making the individual magic of destinations come alive through building on their individual truths. From developing concepts and creating content to managing e-communications, brand development and website management projects.

Managed by: Katie Jacholke


Closing the deal and watching the numbers

The reservations function, system and ongoing management is often neglected. As a white-label service to our members who can fulfill the revenue management function function through building res systems, managing reservations and sharing revenue reports.

Managed by: Danelle Roux 


From Media & PR to recruitment 

From spreading our members’ stories across a wider network of journalists, influencers, travel writers and bloggers, to building our members’ teams with people who share the same passion for Africa and are committed to delivering exceptional guest experiences, we provide the support to achieve these objectives. 

Our Journey of Experience

Who we have worked with



Botswana & Zimbabwe: MACHABA SAFARIS


Tanzania: GIBB’S FARM

Madagascar: ANJAJAVY