With our passion for seeking out the unique, we have moved beyond traditional luxury and brought back adventure, fun and purpose by driving sustainability through conscious travel across Africa.
Classics was started in 1993. In my optimistic youth I bought the business in 1999 and little did I know we would have to weather numerous global setbacks and pandemics. But we have not only survived, during this time we have thrived as I have dedicated my time, passion and energy to purpose-driven tourism in Africa.
Founded on a desire to explore Africa’s wildest places in support of conservation and communities, Classic Portfolio is now widely recognised as the leading portfolio of independently owned hotels, lodges and camps across 12 African countries.
We are committed to conservation, community and commercial sustainability while offering trusted experiences for discerning travellers.
The leading portfolio of independently owned hotels, lodges and camps, committed to conservation, community and commercial sustainability while offering trusted experiences for discerning travellers.
We are a team of 18 who are not afraid to get stuck in, get a little gritty and always provide our members with the very best service.
We love to travel. We live to explore.
Quite simply, we love what we do and we do it with passion, purpose and integrity and we are fully committed to the future of Africa.
Classic Portfolio and our members are a collective endorsement of each other.
We celebrate the identity of each of our members and their unique characteristics. We are not a one-size-fits all portfolio, we are a collaboration of individual passions committed to a common purpose.
We are a strategic partner providing sustainable business solutions. Our ethos of accountability and transparency supports commercial sustainability through the services we offer our members:
Classic Portfolio membership is a seal of approval. We are recognised as the leading collection of independently owned lodges and camps, whose owners/investors are committed to making a positive impact on conservation and communities, through creating sustainable and unique eco-tourism experiences.
Supporting our key journey planning partners and private guides across the world who are experts at crafting safaris across our Portfolio and managing the intricate details of every traveler’s itinerary.
Our team are passionate about the impact of brand, narrative, content and new concepts. We love making the individual magic of destinations come alive through building on their individual truths.
As a white-label service to our members we can fulfill the revenue management function through building res systems, managing reservations and sharing revenue reports.
Spreading our members’ stories across a wider network of journalists, influencers, travel writers and bloggers.
Building our members teams with people who share the same passion for Africa and are committed to delivering exceptional guest experiences.
Mentoring and advising on our individual members tourism offering, including their conservation and community model.