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We focus on driving their commercial viability through our membership platform, shared business services, strategic advice and individually customised support solutions.
Classic Portfolio is a one-stop commercial partner for investors and owners building sustainable eco-tourism destinations. We accept new members by asking three simple questions: Do we believe in your vision? Is there genuine synergy? And will your project add value to our community?
Membership is our core. It’s a seal of approval that recognises independently owned lodges and camps committed to conservation, community impact, and unique, sustainable travel experiences. We’re not a single brand — we’re a collective of distinct identities united by a shared purpose. Members can opt into the services they need, as they need them.
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Trade Relations
Driving Tourism Revenue Global sales support across key markets, ensuring our members remain top of mind for trusted journey planners and private guides. |
Marketing
Creating Compelling Content Brand storytelling, content creation, concept development, e-communications and digital management that bring each destination’s individuality to life. |
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Revenue Management
Converting Interest Into Business A white-label reservations and revenue service covering systems, bookings, and performance reporting. |
Additional Support
PR, Media & Recruitment Amplifying member stories through media networks and building strong teams who share a passion for exceptional guest experiences. |
We love what we do and do it with passion, purpose and integrity.
We are a team of 16 who are not afraid to get stuck in and get a little gritty, always focused on delivering thoughtful, personal service. We love to travel. We live to explore. Quite simply, we approach our work with passion, purpose and integrity, and we care deeply about Africa and the future of the places we work in.